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Samsung Developer Program

Discover Theme Apps

Discover Theme Apps
Theme apps are skins that customize the device UI (graphics, fonts, colors, sounds, and more) to reflect an underlying concept, mood, brand, or other design factors to attract customers, and are created without coding in the Theme Editor.

Your Theme App Market

You can market your free and paid Theme apps (wallpapers, themes, icon packs, and AODs) in the Samsung Theme Store to an estimated 40 million global customers. About 15% of visitors download at least one Theme app; as of December 2017, 50 million Theme products have been downloaded globally. Users can purchase your paid Theme apps using various electronic payment methods (including credit and debit cards, carrier billing, Samsung Pay, and PayPal) in 90+ countries: South Korea, China, Japan, United States, Brazil, Canada, Australia, Hong Kong, India, Indonesia, Iran, Italy, France, Germany, Mexico, Poland, Spain, Thailand, Turkey, and the United Kingdom.

Here is an overview of how your customers get and download your Theme apps in the Theme Store:


Your Theme apps are promoted in many ways: in the Themes page, Theme Store categories (Nature, Travel, Entertainment, Sentimental, Colorful, Sports, and others), and by theme banners.

Theme apps are supported by Samsung Galaxy S6 and later mobile devices that have a display of at least HD resolution. More than 30 smartphones now support Theme apps, including Samsung's flagship Galaxy and Note series.




Theme apps based on holidays, sports, and television shows often receive top placement that increase downloads four to five times. Time-sensitive themes (holidays, seasons, sporting events) encourage repeat downloads by users who want to keep their personalized UI up-to-date.

New Year's Day January 1st US, Canada
Martin Luther King Day 3rd Monday in January US
Groundhog Day February 2nd US, Canada
Valentine's Day February 14th US, Canada
President's Day 3rd Monday in February US
Saint Patrick's Day March 17th US, Canada
Easter 1st Sunday approximately after the 1st full moon on or after March 21st US, Canada
Mother's Day 2nd Sunday in May US, Canada
Memorial Day Last Monday in May US
Father's Day 3rd Sunday in June US, Canada
Canada Day July 1st Canada
Independence Day July 4th US
Labor Day 1st Monday in September US, Canada
Thanksgiving Day 2nd Monday in October Canada
Columbus Day 2nd Monday in October US
Halloween October 31st US, Canada
Veteran's Day November 11th US
Remembrance Day November 11th Canada
Thanksgiving 4th Thursday in November US
Christmas December 25th US, Canada
Boxing Day December 26th Canada


Your Theme App Potential

Theme app publishers receive 70% of the total gross revenue


Start creating and marketing your Theme apps

Get a Theme Service Partnership Account so you can begin to create and market your Samsung Theme apps.